Telecoms company, MTN Nigeria, in partnership with Communication and Marketing Research Group Limited launched a business tool for customer insights, focusing on delivering a better business experience.
According to a statement by the Senior Manager, External Relations, MTN Nigeria, Funso Aina, on Thursday, the tool called MTN Smart Survey, offers survey delivery through the USSD channel to MTN subscribers that have been profiled based on specific attributes, such as age, gender, location, and others.
It added that the tool had been designed such that it rewards customers with N100 MTN airtime upon completion of questions administered through the survey.
Speaking at the event in Lagos, Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor, explained that businesses and organisations that subscribed to the service would be provided with analysis, reports and recommendations based on the feedback of the respondents through an accredited research agency.
In addition, Saint-Nwafor reiterated MTN’s commitment to providing tailor-made solutions for everyday business challenges.
“We are excited to know how this platform will help in sharpening business ideas and directions in the Nigerian market and MTN Nigeria remains committed to providing platforms to provide seamless business flow. The MTN Smart Survey is not just a tool but a strategic driver and a real enabler of business performance,” she stated.
The statement explained that guests at the launch of the smart tool from different business sectors in Nigeria had a first-hand experience of the survey platform, to enable them to learn how the business tool could interest their customers and businesses.
The telecoms company pledged to continuously find ways to contribute to the Nigerian economy by extending its partnership capabilities to brighten the lives of small business owners within the country.
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