INSTAGRAM users vented their fury on social media today after the platform accidentally launched a new sideways feed to millions of people using its app.
The change meant that moving through posts had to be done by swiping horizontally like the Stories feature rather than vertically.
Instagram said its update was accidentally rolled out to millions of usersBut it was met with an angry backlash as users complained the update had ruined the app experience.
And there were fears that some users who stake their businesses on creative Instagram posts may lose out if their posts became buried.
The controversial update – which was likened to dating app Tinder – was live for about an hour before it was rolled back amid a wave of angry Tweets.
Apologising on Twitter, Instagram’s head of product Adam Mosseri wrote: “Sorry about that, this was supposed to be a very small test but we went broader than we anticipated.”
Users were outraged at having to swiped through posts instead of scrolling vertically
Such was the level of outrage that the change trended under the #instragramupdate on Twitter amid a stream of negative comments.
One Twitter user wrote: “Instagram must’ve been f****** drunk when they released this update… I don’t wanna swipe thru instaposts SORRY”.
Another fumed: “@instagram is now ruined.
“I don’t want to swipe through every post. How do I undo this update?” along with a series of angry emojis.
And Instagram user Elise Michelle called it “by far the worst update in Instagram history.”
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Responding to the backlash, Mr Mosseri tweeted that the change had been “rolled back”.
He added: “If you’re still seeing it you can simply restart your app and you should be good to go.”
In a statement, an Instagram spokesperson said: “”Due to a bug, some users saw a change to the way their feed appears today”
“We quickly fixed the issue and feed is back to normal. We apologize for any confusion.”
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